+146 Registrations in 21 Days — Ad Campaign for UCU Business School
UCU Business School needed to attract new students for its programs in a limited time. Within 21 days of Google Ads and video campaigns, we secured 146 registrations — a budget that paid off from day one.
🍿 Enthusiasm for Online Education is Popping Like Popcorn in a Microwave, But We've Managed to Stand Out from the Crowd Thanks to Our Marketing Strategy!
Business education in Ukraine is a highly active sector, with business schools, training centers, and other educational institutions offering a wide range of programs to enhance qualifications and develop professional skills.
🙌 Challenges
Competitive Environment: The educational course sector is highly competitive, with schools actively advertising online. Short Timelines: Achieving business goals quickly, including effective ROI and optimizing the advertising budget.🧠 What was Used?
Google Analytics, Google Search Console, Google Ads, Ahrefs, Keyword Planner, Content Management System, the brains of a PPC specialist and an SEO friend.Key Results
146
registrations for business school programs — achieved within 21 days from campaign launch
305
targeted actions across Google Ads and YouTube campaigns throughout the entire promotion period
73%
video viewer-to-action conversion rate — above the education niche average
🤭 Implementation
Campaign Goals and Audience: defined campaign objectives and target audience. The strategy focused on increasing engagement through registration forms, phone calls, and in-person meetings with a course representative.
Competitor Research: analyzed competitors using tools like Google Keyword Planner, Ahrefs, and SemRush.
Content Creation: developed a pool of headlines and descriptions with unique content and calls to action. Collected content for advertising in partner networks.
Landing Page Optimization: analyzed and optimized the website's landing pages. Ensured high-quality pages for users to land on after clicking ads.
Audience Targeting: Employed various audience segments based on geographic and demographic characteristics. Set up targeting for the YouTube network.
Google ads campaigns: created multiple “smart” Google Ads search campaigns, numerous video ads, and several geo-targeted campaigns.
Ongoing Optimization: regularly monitored and optimized the Google Ads campaigns, making adjustments to improve performance.
Results Achieved: Results were achieved within 21 days of the campaign's launch. Utilized conversion data to make decisions for campaign optimization.
🗣️ Client Feedback
We worked with Webrarium on optimizing and launching advertising campaigns for the UCU Business School website. I am very satisfied with the collaboration, as everything was approached strategically, with careful consideration of priorities to address our needs.
We operated in short sprints, which gave a sense of being closely monitored. As a result, within a few months, the website improved its search engine rankings for key queries. We also observed an increase in traffic and conversions for our educational programs, which correspondingly led to higher sales of the key products we aimed to promote.
Часті запитання про рекламні кампанії
Вартість залежить від бюджету на рекламу та обсягу робіт. Ми працюємо з бюджетами від $500/міс. Вартість налаштування та ведення обговорюється індивідуально після аудиту ніші.
Google Ads (пошук, КМС, YouTube), Meta (Facebook та Instagram), LinkedIn. Для кожного проєкту підбираємо оптимальний мікс каналів залежно від аудиторії та цілей.
Перші дані — вже в перший тиждень. Оптимізація займає 2–4 тижні. Стабільні результати зазвичай досягаються на 4–6-й тиждень після старту кампанії.
Налаштовуємо наскрізну аналітику: Google Analytics 4, Google Tag Manager, Meta Pixel. Звітуємо по CPL, CPA, ROAS та конверсіям з кожного каналу — без «порожніх» метрик.
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