Online Store for a Jewelry Brand: A User-Friendly Catalog That Converts
A quality jewelry brand needed a platform where customers could easily find and purchase items. We developed an online store with thoughtful UX, SEO optimization, and marketing integrations — and traffic and sales growth followed quickly.
"Tobi Mozhna" is a Manifesto. We love Collaborating With Such Brands. Just Read Their Description! ⬇️
"ТОБІ МОЖНА" is a manifesto of self-acceptance and openness. Every person has the right to be who they are, regardless of gender, skin color, or sexual orientation. We strive to break stereotypes and enhance life, not prejudice. Our jewelry is a symbol of the values we uphold.
Challenges
Product presentation: create a visually appealing online store that highlights the beauty and craftsmanship of the jewelry.
Improving User Experience: Develop an intuitive and seamless shopping process for users, from browsing to checkout. Increasing Sales: Optimize purchasing and payment processes to boost conversion rates and overall sales.
What we Use
Liquid, Shopify Google Analytics. Google Search Console, Google Ads, Ahrefs, Keyword Planner, Figma, HTML, CSS, JavaScript.Key Results
↑ Organic traffic
thanks to product page SEO optimization and semantic core, the brand appeared in Google for buyers' target queries
↑ Online sales
a user-friendly catalog, fast checkout, and payment system integration shortened the path from browsing to purchase
↑ Conversion rate
optimized UX, mobile adaptation, and detailed product cards increased the share of visitors completing a purchase
Development Process
Research and Planning: study the target audience and competitive landscape. Define project goals and create a technical specification. Develop an implementation plan and allocate resources.
Design and UX/UI: develop a visual concept and create page prototypes. Adapt the design to reflect the brand's style and ensure easy navigation.
Development and Technical Implementation: build site functionality, including interactive elements, animations, and multimedia components. Integrate payment systems and order management systems. Ensure mobile responsiveness and cross-browser compatibility.
Launch and Testing: conduct comprehensive testing of the site to ensure proper functionality across various devices and browsers. Set up analytical tools to monitor performance.
Launch and Promotion: Officially launch the site and implement marketing campaigns to drive traffic. Optimize the site for search engines (SEO) and set up paid advertising.
Maintenance and Updates: regularly update content and perform technical maintenance. Track results and make adjustments based on analytical data. Provide ongoing user support and enhance site functionality.
Feedback from the Founder
The Webrarium team developed a website for my store tobimozhna.com.
I had challenging tasks and many requirements, but they handled everything with flying colors and even more! So, I wholeheartedly recommend them! I also advise using their support service because there will be many questions at the initial stages of work - it will save you time!
Часті запитання про розробку ювелірного інтернет-магазину
Shopify — якщо важлива швидкість запуску, стабільність і мінімум технічного обслуговування. WooCommerce — якщо потрібна максимальна кастомізація і вже є WordPress. Для більшості ювелірних брендів рекомендуємо Shopify.
Використовуємо кілька підходів: якісна макрофотографія, 3D-анімація, відео 360°, zoom-функціонал. Можемо також інтегрувати AR-приміряння для деяких платформ.
Від $1200 за базовий магазин з каталогом, фільтрами, оплатою і SEO. Проєкти з кастомним дизайном, великим каталогом або складними інтеграціями — від $3000. Кошторис після брифу.
Так, за потреби координуємо або рекомендуємо партнерів-фотографів для предметної зйомки. Також можемо замінити або доповнити фото 3D-рендерами та відео для сильнішої презентації товару.
Other Projects
Shopify Store for an Artist: From Gallery to Worldwide Online Sales
+146 Registrations in 21 Days — Ad Campaign for UCU Business School
