4700+ Contacts in 6 Months — Website & Ads for the 100% LIFE Clinic Network
100% LIFE is Ukraine's largest clinic network focused on vulnerable groups. We built a Webflow site, conducted SEO, and launched regional Google Ads. Result: 4700+ contacts, $1.20 per patient, and 180% organic growth in 3 months.
100% LIFE is the largest network of clinics in Ukraine focused on helping vulnerable groups
The Foundation has a wide presence in the regions and focuses on providing medical services with a human approach: testing, counseling, and support for patients with HIV, viral hepatitis, tuberculosis, etc.
🙌 Challenges
Develop a modern website for the clinic network with easy navigation
Combine regional offices in a single system
Conduct full SEO optimization for medical queries
Launch Google Ads campaigns to attract requests in different cities of Ukraine
🧠 What did you use?
Webflow,
Figma,
Ahrefs,
Google Ads,
Google Analytics
Key results
4700+
patient contacts via the website in the first 6 months — patients found clinics in their city and booked online
1000+
patients booked consultations online — the appointment form became the primary channel for new contacts
CTR 8%+
click-through rate in Google Ads search campaigns — twice the industry average for medical topics
$1.20
average cost per patient acquisition through ads — effective even within the clinics' limited budgets
+180%
organic traffic growth from Google within 3 months thanks to SEO optimization targeting queries in each region
Realization
A scalable website on Webflow+
with a catalog, filtering by city and service, map, online registration form and adaptive mobile version - fully focused on network scaling
Laid a strong SEO foundation
and formed a semantic core for each region, optimized service pages, implemented markup, prepared targeted content, and ensured high speed performance with Core Web Vitals
Launched separate Google Ads campaigns
for each region with geotargeting, focusing on narrow queries such as “free HIV testing”. Tested 70 campaigns and 3400 keys
🗣️ Customer review
The Webrarium team developed the 100percentlife.clinic website for our medical center.
I would like to note a number of positive things that are extremely important for me as a director when working with a developer. The first is communication, which I think is the most important thing. Sergiy, the head of the development team, was in touch almost continuously throughout our cooperation.
The second is a well-designed project. We received a full-fledged medical center website that covered almost all our needs.
The Webrarium team did more work than was stipulated in the contract, and we are very grateful for that. In the future, we will continue our cooperation on this and other projects. We wish you sustainable development and new projects!
Часті запитання про маркетинг для медичних клінік
Так, є. Google і Meta мають суворі правила для медичної реклами: заборона таргетингу за станом здоров'я, обмеження на деякі формулювання. Ми знаємо ці правила і налаштовуємо кампанії у відповідності з ними.
Залежить від ніші та конкуренції. У нашому кейсі для клінік 100% ЖИТТЯ вартість звернення склала $1.20. Стоматологія, репродуктивна медицина чи хірургія можуть мати інші показники — обговоримо після аналізу ніші.
Обидва інструменти потрібні, але на різних етапах. Реклама дає швидкий потік пацієнтів вже з першого тижня. SEO будує стабільний органічний трафік за 3–6 місяців. Оптимально — запускати паралельно.
Так. Розробляємо медичні сайти на Webflow, WordPress та інших платформах: структура під SEO, зручна запис на прийом, сторінки послуг та лікарів. Пишемо контент, що відповідає вимогам E-E-A-T Google.
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